Flolab Assignment Task
During today’s times with the ongoing COVID-19 pandemic, going to the mall to shop for new clothes may not be the best idea. Ordering clothes on e-commerce websites also has its challenges, such as wrong judgement of sizes, colors, inaccurate measurements, etc.
A mobile app that provides users the ability to input their body measurements before purchasing a custom-made outfit.
Requirements of the application
- User can choose the type of attire (t-shirt, kebaya, dress, etc.)
- User can order pre-made designs, then input their accurate body measurements.
- Provide users with the ability to customize their own outfit. They can pick colours and upload their own design.
- Any other features you can come up with — Feel free to add bits of flair at your disposal to enhance the UX of the app.
Design Process Framework
Target Audience :
Gen X and Millennial are a perfect target for this product. Gen X and Millennial now days are interested in fashion, not only a woman but man also. In this 20th era man also want to look nice and cool and woman want to look beautiful and attractive.
Problem & Solution :
With the current situation of the corona-virus, it will be hard for people to shop in a department store. They tend to shop from an e-commerce platform that has a large amount of choice. But there is a difference between shopping in a department store and online shop. Buying an outfit from an online store user cannot fit their body size, the online shop usually give a general size like small, medium, and large. To support this an application with the ability to input someone body size is an answer for this problem, therefor Clo-Craft provides a customization size measurement.
Fashion, shopping, sight shopping, and travelling.
Agreeable, experimental, adventurous, inspirational, cheerful, optimistic, and extrovert.
Name: Zara Arsyafah
Job: Bank Accountant
Income: Rp 96.000.000/year
About Zara :
Zara is an independent woman who loves fashion. She is passionate about clothes and colours. She likes to combine multiple types of outfit that match her mood every day. Every week she always goes shopping to buy a brand new outfit and apparels. Before bedtime, she also uses to scrolls in an online shop to find the outfit she wants.
Needs & Goals :
- Needy for trendy outfits.
- To buy new clothes every week.
- Looking for an easy way for shopping.
- Looking for an unusual taste of outfits.
- Want a unique type of clothing.
- Spend to much time for sight shopping.
- Can’t customise an outfit
- Hard time to shop online without knowing the size.
Bust or Chest: This measurement is used for tops and dresses. For female is essential to know the size of the bra to measurements of the bust area.
Waist: This measurement is used for tops, dresses, and bottoms. Most clothing lines use the measurement of the “natural waist” for their size guides.
Hip: This measurement is used for bottoms and sometimes for dresses.
Inseam: This measurement is used for trousers and jeans. The inseam is the distance from the uppermost part of your thigh to your ankle.
Neck: Neck measurement is commonly used for measuring the clothes neck hole to fit the head.
Sleeve: Sleeve measurement is often used for measuring the length of the arm. There is a sort sleeve and long sleeve.
Shoulder: This measurement is used to size the length of someone shoulder to fit the outfit.
Thigh: The thigh measurement is usually for shots and jeans to know the round size of the bottom clothes.
Searching Ideas for the design by creating a simple mood-board.
Application Name :
Clo – Craft
The name Clo-Craft is originally from combining two word. Clothes and craft, where I shorten the clothes to clo and add craft. The meaning of the application name itself is about an application for crafting some clothes or outfit.
About Clo-Craft :
Clo-Craft is an online tailor company that have a service for customers to create a custom-made outfit. This application give customers the freedom to input their own size, colors, and style for an outfit. The application will also provide pre-made clothes that customers can easily pick and custom.
Clo-Craft Logo :
Primary Color :
#FF9A76 Fresh Orange
Clo-craft is an creative tool for user to use to custom an outfit of choose, the color orange is a perfect palette to symbolize this product. Orange itself represents creativity, attraction, joy, and fascination, where this product shows the bridge between user and technology that they can be imaginative and creative using this application to create and customize their favourite apparels.
User Flow Diagram
Because of the assignment time is 5 days, creating a lo-fi wireframe is the best choice to reduce the design process flow, usually after creating a lo-fi wireframe it will be design into a hi-fi wireframe.
Application UI Design
Prototype demo: link