Coldzen Website : https://glfolio.com/
- Create a business plan and develop the product website.
Report : Download Here
Coldzen Coldbrew Coffee
Coldzen is a homemade cold brew production in a micro business scale. Coldzen will sell a variant of cold brew coffee with some unique twist. The purpose of this product is to attract Generation Z and Millennials that cold brew coffee is not boring and plain. With the growing stage of coffee culture in the UK, we hope Coldzen can bring a trendy vibe for the consumer to enjoy cold coffee in another way beside hot coffee beverages and iced coffee.
Turquoise is the colour that we pick for this product. Turquoise itself is a blend of blue and green. The colour turquoise is associated with meanings of refreshing, calming, energy wisdom, wholeness, emotional balance. This colour is a good combination with our product name Coldzen. Because it has the element meaning of refresh, energy, and calming.
The word coldzen comes from cold and zen, in separate words cold mean low temperature, something that is freezing. On the other side, zen means feeling peaceful or relaxed. So coldzen means the ease of mind with a cold sensation. This sensation makes your mind cooler and relax and ready to do your next activity.
The circle at the logo has been designed using a modern simple and bold circle that symbolizes the zen circle Enso.
The main circle has a letter C and a degree (º) symbol that gives the logo meaning of cold.
Coffee Industry In UK
The United Kingdom is known as a tea-drinking nation, but in recent years the UK has moved to a nation of coffee lovers. In 2015 the UK itself became the fifth-largest coffee consumer in Europe. The coffee industry market has a huge impact and contributes £17.7 M for the UK economy, with this number it helps the coffee market grow steadily in the UK. Currently, in the UK, coffee drinking culture has expanded with people drinking 95 million cups of coffee per day, which is 65% is consumed at home, 25% at work or studying, and 10% at retails, coffee shop, restaurant, and bars. This phenomenon can be seen in the morning or after lunch, where everyone is looking for a boost of energy to start their activities.
The key market for this product will be more focused on Generation Z and Millennials. Our target age from 15 – 40 years old, more specific consumers we want to chase is students, workers, and coffee lovers. A survey revealed that consumers under the age of 20 drink coffee at least just 0.5 cups a day, while millennials from age 20 – 37 consume 1.3 cups. Generation X and Baby Boomers surprisingly consume more than 2 cups a day.
Business Canvas Model
Our product is more focus on cold brew coffee variant. Using seasonal coffee beans from our supplier gives the taste of exploration for our consumer. Our price point will be different for each variant, for milk base variant sweet palm latte and coconut latte will be £1.5, fresh citrus will be £1.2, and the signature seasonal cold brew will be only £1. This price point will be more affordable for the younger generation.
The sale strategy for Coldzen will focus on how to target the right buyer, this product will need more advertising to attract more consumers. Because there is no physical store, we will be offering our product at an online store, from our website or e-commerce like Amazon and eBay. The online store will not be enough so we are planning to put some off our product in school and university canteen to help sell the product. Most important is to find a distributor that can be our partner to distribute in local shops.
To maintain low costs and connect with our target demographic, online media is the best platform of choice. Online media is our main focus for advertising this product,
using our website and social media. Instagram, Facebook, and Twitter will be the choice of media social, which we will have a daily update about the product. Not only online media we will promote our product by introducing in public places like college, university, workplace, and public event.