Task
- Run a media social campaign
- Well-being is the campaign topic
- Create a report about the campaign
International Student Well-being
Report Download
Social Media Campaign Introduction
In the world of Education, some so many students want to continue their Undergraduate or Postgraduate studies abroad. One of the main goal countries is the UK, specifically London. In London alone, fifty-two universities have an excellent education. Each of these universities has a lot of international students from various countries. Of the many international students in London, sometimes they have problems when they first arrive in London. One of the problems is culture shock because the situation in London is very different from the original place where the students from. In this case, many new International students will feel a bit of pressure on how to adapt to a new situation. With the help of social media, it will be easier if there is a page that encourages new international students with their worries. The most used social media platform in the UK is Facebook, Twitter and Instagram. Students in the UK now tend to use Instagram because Instagram is one of a modern social media platform that provides a great visual content using some images and videos. With the help of Instagram as a platform, therefore this campaign will focus on helping how to be good wellbeing for international students who have just arrived in London.
Campaign Goal
Encourage new International Students to be more aware of their wellbeing in a new environment.
International Student Well-being
International students will have a lot of worries and different needs. Transition in life can be quite challenging for someone who has not gone abroad before. Many students will need to adapt to a significantly new
environment and need to change their lifestyle at a short time when they need to adjust to studying.
- Feel homesick and miss home food
- Struggle to fit into a new area or country.
- Experience a different culture/ culture shock.
Hard time communicating with a new language
is not fully fluent. - Have a financial problem.
From the above problems, this campaign wants to help and support all the new international students to feel that the difficult times at the first time arrive and the beginning weeks before the studies begin feel less stressful have positive wellbeing. Providing them with useful content about how to a good wellbeing international student and adapt in a new area.
Solution
Feeling homesick & miss the food
Solution: Use a video call or Skype to call family and friends. Call every week is medicine for homesick. Cook or find a home food restaurant.
Language barrier
Solution: do not worry about your English. Your English will slowly improve at your desired level. First of all, take a language class or keep using English, as simple as it sounds. Start a conversation with your friend from different countries.
Struggle to fit in
Solution: the first this you must do is ask for help, just ask anyone don’t be shy or afraid. If you have trouble in university, they have counselling departments with the intention to help solve your life problems. Alternatively, you can just join a society and find more friends to help
you.
Finance problem
Solution: London is an expensive country, when you arrive you should check your currency rate and manage your expenses. The other way is to apply for a discount card.
Student Persona
Instagram as Social Media Campaign Platform
For a modern generation nowadays, Instagram is the perfect social media platform. It is mobile-friendly, easy to navigate, excellent user interface and user experience. Instagram allows its users to gain a large number of followers in a short period of time. Instagram is a famous social media platform because it is well known as the image-driven content, social media platform compared to others. “Images can be posted with a caption and hashtags to provide more additional information, and Instagram also allows users to upload 15- seconds video. The best part of Instagram is a proven social media platform that can help new businesses to engage current customers/ audience.
Campagin Goals
The goal of this social media campaign is to encourage new International Student to be more aware of their wellbeing in a new environment. To achieve the goals, we need to break it into four small short goals using S.M.A.R.T goals framework.
Funnel Breakdown
Social Media Campaign SWOT
Best Time to Upload a Post
The concept of ‘best time to post on social media’ especially on Instagram is still very much relevant. In each social media there are a ‘social media algorithms’, it is essential to get engagement within the few hours of posting so that the algorithms will show your posts to more of your audience. Finding the right time to post for the brand can be helpful with the project. To find the best time to post on social media, we need to post according to the target audience social media usage behaviour. In our case for International Student, the best time for posting is in the morning before course time (breakfast time), and in the afternoon. Based on the audience behaviour, most of them use their smartphone to browse social media like Twitter, Instagram, Youtube, and Facebook.
Conclusion
From running a social media campaign we now how to strategist and plan the campaign. Learning the main target audience to deliver the purpose and goal. Find the best practice to maintain the content upload time and post quality.
